Wayfair - innovation and media

During my time at Wayfair I have also taken on both media and promotion lead roles - the following are some of the most exciting projects - from smash hit VOD series in partnership with Channel 4 to high impact OOH and more.

The Channel 4 “Filtered Interiors” gave a new lens to home inspiration, and was such a successful viewer engagement that it was placed onto Channel 4 terrestrial TV rotation permanently!

out of home… into hearts

OOH has played a key role for Wayfair in recent years - taking us outside the confines of our online-only presence and into the daily lives of our consumers - helping us to build new entry points and relevance.

We’ve also explored the power of unique special builds to increase standout and memorability.