In South Africa, radio reaches more people than any other media. For Snickers, we used this to convey 'Don't Stop' (the African brand platform) to young guys in a fresh, approachable way they could understand – even across languages.
Both the English and Xhosa campaigns were recognised at multiple shows, breaking the stereotype that vernacular work simply needs to be a translation.
Accolades: Cannes, D&AD, Loeries
In this spot, we hear two guys playing a game of Xhosa tongue twisters. The catch is, the Xhosa language is known for its difficult 'clicks' - making it quite demanding on the mouth.
In this spot, we hear two guys playing a game of Andiyazi. The point of the game is to answer every question with the word 'andiyazi' - if you don't, you get hit. Simple.