We brought the Smart Car's unique ability to navigate narrow city streets to life with reverse perspective posters that tricked viewers eyes, making the streets seem even harder to navigate.

Accolades: Cannes, One Show

Hong Kong execution

Amsterdam execution

Rome execution

Illustrators: Simon Koay, Stratos Efstathiou

Creative Directors: Mike Pearson, Sarah-Leith Izzard

CCO: Reed Collins