Teenagers are one of the only demographics in which the HIV rate is rising. Born after the scare campaigns of the 80s/90s, they don't respond to shock tactics or finger wagging. So, we needed to create a film which positioned MTV as an understanding ally.
We did this by creating a film with a message they could all get behind: that you can have more sex and more fun, when you wear a condom. We brought this to life through a disarmingly simple tale of a dog called Dick, with a special suit that allows him to explore as many holes as he likes.
This colloquial film, along with supporting media, rolled out across MTV’s channels and social media globally, reaching markets where sex-ed is traditionally banned and promoting safe sex in a way teens could truly relate to and engage with.
Directors/Animators: Mrzyk & Moriceau.
Creative Directors: Mike Pearson, Sarah-Leith Izzard, Paul Suters.
CCO: Reed Collins